Post by nadinenadine on Mar 9, 2024 7:24:48 GMT
Emotions play a primary role in people's choices, including those related to purchases. Marketing knows this well and has paid attention to this factor since its inception. One of the most interesting concepts of digital communication is that of Brand Activation, as it leverages the emotional involvement of potential customers. As? Through the activation of positive emotions, a crucial factor for the success of a marketing campaign as well as in terms of loyalty. Brand Activation and the strategic impact deriving from emotions Brand Activation: what it is and what it is for Defining what Brand Activation is is not simple, as this concept is interconnected with other key aspects of Strategic Marketing . It is essentially a process within which strategies and techniques are defined which have the objective of increasing brand awareness and sales volume through engagement , i.e.
The involvement of users. Brand Activation allows you to set up campaigns that help increase receptivity towards a brand or a product, a second approach that leverages the emotional and emotional component: the strongest and the decisive one for the impulse to purchase. The aim is to create an emotional bond between user and brand with the proposition of a full immersion or an experience through which to Loan Phone Number List activate a favorable state of mind and a lasting memory over time. In this way the brand has the opportunity to obtain an improvement from the point of view of perception, becoming a sort of lighthouse for the consumer thanks to a bond of trust .
The user is loyal for subsequent purchases and finds himself following the activities of the company, towards which he is predisposed when new products or services are launched. Brand Activation should not be confused with Brand Activism , a term which refers to the social, political and economic activities carried out by the brand with the involvement of an entire community. The strategies can be activated both in presence and through digital channels, preferably integrating them together through touchpoints, i.e. points of contact between virtual and physical.
The involvement of users. Brand Activation allows you to set up campaigns that help increase receptivity towards a brand or a product, a second approach that leverages the emotional and emotional component: the strongest and the decisive one for the impulse to purchase. The aim is to create an emotional bond between user and brand with the proposition of a full immersion or an experience through which to Loan Phone Number List activate a favorable state of mind and a lasting memory over time. In this way the brand has the opportunity to obtain an improvement from the point of view of perception, becoming a sort of lighthouse for the consumer thanks to a bond of trust .
The user is loyal for subsequent purchases and finds himself following the activities of the company, towards which he is predisposed when new products or services are launched. Brand Activation should not be confused with Brand Activism , a term which refers to the social, political and economic activities carried out by the brand with the involvement of an entire community. The strategies can be activated both in presence and through digital channels, preferably integrating them together through touchpoints, i.e. points of contact between virtual and physical.